Festival season sales kick off to record-breaking start for e-com majors

2 min read Last Updated : Sep 30 2024 | 11:41 PM IST

The festival season has kicked off to a record-breaking start for e-commerce majors like Amazon, Meesho, and Myntra, with these companies recording their best-ever performance across key metrics like customer visits, orders placed, and delivery speed.

Amazon’s Great Indian Festival sale:

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Witnessed a record 11 crore customer visits in the first 48 hours, with 80% coming from tier-2 and smaller towns.

The highest number of Prime members ever shopped across multiple categories, purchasing 8X more in the first 24 hours of Prime Early Access than business-as-usual (BAU).

More than 300,000 products, including apparel, smartphones, beauty, everyday essentials, and more, delivered within the same day or next day.

SMBs sold over 1,500 units every minute during the first 48 hours, with over 8,000 sellers surpassing Rs 100,000 in sales.

More than 65% of sellers who received an order were from tier-2 and tier-3 cities.

EMI drove upgrades, with 1 out of every 5 purchases being made with EMI and 4 out of 5 being No Cost EMI.

Meesho’s Mega Blockbuster sale:

Reported a 100% increase in Day 1 orders compared to last year.

Nearly 6.5 crore customers visited the platform on Day 1.

Surpassed daily orders by more than 3X.

Saw an average of 506 kurtis, 376 sarees, and 360 kids’ wear items sold every minute!

Witnessed approximately 1.5 crore app downloads in the lead-up to the sale.

Meesho Mall saw approximately 2.5X growth in orders compared to last year.

Myntra’s Big Fashion Festival sale:

Recorded 120 million visitors during early access and Day 1.

Witnessed 15X new users over BAU joining Myntra, and a 2X spike in orders per minute at peak over last year in the opening hour.

Recorded a 4X rise in orders over BAU on the opening day, along with 5.5X more Insiders (members of Myntra’s loyalty programme) over BAU during the first 2 hours of early access.